Erin nicole davis
It’s no surprise that urban condo developers and local artists have historically collided.
In recent years, however, the relationship between the two has grown into a mutually beneficial one. The art attracts discerning future residents, and its display in shiny new buildings provides exposure for local artists.
Today, a growing number of home builders are turning to local artists to complement their interior and exterior aesthetics.
More recently, Toronto developer Parallax (who hosted a pandemic condo launch during a drive-through) partnered with Partial, a Canadian online marketplace for Canadian artwork, to display the work of Canadian artists in its latest condominium development, Theory Condos.
Located on College and St. George streets in Toronto, the new building is now open and fully booked. Here, residents and visitors can discover the works of Partial artists such as Raquel da silva, Carrie Chisholm , Morgan abenhaim, Sarah Arsenault, Jason zante, Kyle Yip, Parveen dhatt, Mekayla Dionne, Lorna Livey, Gillian toliver, & Harley yang.
“At Parallax, we are committed to delivering developments that reflect our contemporary, forward-thinking business philosophy, which includes supporting local talent,” said Nigel Lawson, Director of Parallax. “Partial offers such an exciting selection of works by artists from across Canada. We are delighted to offer a platform for these pieces to be seen by new audiences.
In selecting pieces for Parallax Theory Condos, Partial Founder Tammy Yiu Coyne specifically sought out artists and artwork to fit the interior designer’s room design for each. stage. Working with Lawson, they examined how art reflected uses of common space and how artists themselves reflected in space. For example, many of the featured artists are from OCAD U, which works in partnership with Partial to present their graduate students.
“It was such a fun project and a great partnership,” said Yiu Coyne. “When I started Partial five years ago, it was with the mission to have more art on more walls. Parallax is strongly committed to using its public spaces to showcase Canadian artists and we were thrilled to partner with them to display new talent in their space. I hope other developers will follow Parallax’s lead and use their public spaces to promote artists across Canada. It’s a victory for everyone!
Erin nicole davis
Erin Nicole Davis is a born and raised Toronto writer with a passion for the city, its urban affairs and its culture.
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